To compensate for regrets in not pursuing journalism as a career I present yet another blog entry with a motoring theme …
It would appear that 2013 is going to be a bumper year for new model launches from several leading manufacturers as they strive to retain market share and offer ever-increasing fuel and emission efficient engines. As I have a preference for vehicles from the VW Group, once again this article focuses on upcoming new models from that stable.
Key to these new products is the VW Group new MQB platform. This supports the three models featured and in the near future will be used for updated VW Tiguan and Touran models. A slightly stretched version will accommodate the all-new Škoda Octavia when it is launched in 2013 as this car will be targeted at the market currently served by Ford’s Mondeo and GM’s Insignia.
First model to be launched on the MQB platform was a revised Audi A3. This model is perceived as being head and shoulders above its stablemates but in reality it is mostly an over-priced derivative and offers little enhancement in performance. For some buyers of course it is all about prestige rather than value for money, but savvy customers will not be hoodwinked by such blatant badge engineering. Whilst the A3 will hold its value well, this must be considered in conjunction with the initial cost. As a simple example, an A3 costing £20000 and retaining 50% of its value after three years will be worth £10000. An identically engineered SEAT costing £16000 and depreciating by 55% in the same period will be worth £7200. The total loss on the Audi is £10000 but only £8800 on the SEAT.
There is little doubt that the A3 is a refined vehicle and is built from first class materials. It boasts both aluminium and high-strength steel to minimise weight and has a delightful interior ambience. It offers three suspension settings but whilst the sportier ones give sharper handling, the ride quality suffers. Accommodation is more than adequate upfront but rear legroom suffers and the VW Golf offers more space. Currently the new A3 is only available in three door form which always hinders rear access. The boot is very practical with an adjustable floor to provide a level loading area when the rear seats are folded.
Hitting the streets within a matter of weeks will be the seventh generation of the VW Golf. The current version has only been in production for four years and this boasted many improvements over the Mark V version. So just what could be done to improve this very successful car further? Firstly, it’s lighter, more efficient and offers greater practicality than the exisiting model. New high-strength steel and other weight-saving measures used in its construction will enhance overall fuel efficiency. In addition, with new improved engines and aerodynamics, CO2 emissions have been reduced by about 14%.
Highlights of the new Golf include a progressive steering system to aid both low-speed and higher speed manoeuvrability. Most models will benefit from four driving modes which adjust the air conditioning and engine management systems accordingly. An electric parking brake is standard across the range. Also standard is Bluetooth connectivity and a DAB radio with touch-screen versatility. It also boasts an emergency braking function which utilises sensors to detect an imminent collision and at speeds below 19mph automatically applies the brakes. Such technology is an extra cost option on the A3. Overall accommodation for passengers has been improved in both the front and rear whilst boot space has also increased by 8%. As in the A3 a two-position boot floor is standard.
Overall the new Golf offers more refinement, economy, technology and sophistication over the outgoing model. Remarkably, prices are not expected to increase and should start from around £16200. This is certainly not cheap but considerably lower than the £19200 starting price of the equivalent Audi.
The final new car launch is the SEAT Leon. The current car is certainly getting long in the tooth and way overdue for replacement. The 2013 version has a much more aggressive stance that will stand out from the crowd. Of the three different marques the Leon will offer the sportiest stance. In line with its stablemates, the new Leon will be considerably lighter than the current model and up to 22% more fuel efficient. It will share many of the engines offered in the Golf and far more choice than the Audi A3. Ultimately buyers will have a choice of five petrol and four diesel variants.
Deserved criticism of the Leon in the past has been the inferior cabin compared with many of its rivals. The new Leon hopes to address these concerns with a more premium feel and improvements in both the quality of materials and attention to detail. A highlight of the Leon will be the availability of full-LED headlamps which is a first in this vehicle category.
Whilst the outgoing model has only been available as a five door, both three-door and estate derivatives are expected in due course. The anticipated starting price for this model will be circa £15000 and much in line with the current car. This represents a saving of over £4000 on the entry level A3 and whilst individual specifications do vary, these cannot justify such a price difference. All these cars share the same major components so ultimately any decision as to which one to buy comes down to aesthetics, snobbery or the size of one’s wallet!
Finally a preview photograph of the new Škoda Octavia seen here in estate form which, as mentioned earlier, will be moving upmarket.