This isn’t a reference to the latest trends in popular music but a look at the top-selling cars in Europe and UK colour trends in 2016 …
According to Autocar® a leading UK motoring magazine, only fourteen different models of car dominated the number one selling position in twenty-eight European countries. Furthermore, fourteen of those top positions were occupied by VW Group cars which comes as little surprise given their overall reliability and relatively conservative styling that doesn’t date as quickly as some manufacturer offerings.
Top of the popularity list is the Volkswagen Golf. This model was the preferred choice of new car buyers in Austria, Belgium, Germany, Luxembourg, The Netherlands, Norway and Sweden. Of these countries, only Germany and Sweden boast mainstream car manufacturers but, interestingly, Germans support their home industry whilst the Swedes relegate their native Volvo into second, third and fourth places. Even then, the combined Volvo sales still fell short of Golf purchases by nearly 5000 vehicles.
Unsurprisingly, given its space, practicality and value, the Škoda Octavia triumphed in its home market of the Czech Republic, Estonia, Finland, Poland and Switzerland. In the Czech Republic, buyers are very supportive of their own product as the Škoda Fabia took second place in the sales chart and half of all the country’s top-sellers are Škoda models. The Fabia also claimed second place in Poland making that country a lucrative market for the Czech manufacturer.
The Nissan Qashqai sealed first place in the tiny car market of Croatia and narrowly beat the Octavia to second place in the equally small market of Latvia. Renault claimed top spot in their home market of France with the Clio, which also was the favoured purchase in Portugal, a country that has an affinity towards small French cars. Other European markets share a variety of different models, none of which have dominance. Denmark car buyers favoured the Peugeot 208 whilst the uninspiring Toyota Yaris was top of the pops in Greece. Buyers in Hungary opted for the Suzuki Vitara which may be because it’s manufactured there but the Octavia was in a respectable second place. A strange choice of buyers in Ireland was the Hyundai Tucson, pushing the Golf into second place.
Fiat dominated sales in their home market of Italy with the Panda. With their twisty and often congested roads, it’s not surprising that an economical small car was first choice. The Fiat 500 was most popular in Lithuania where the Nissan Qashqai reached second place. The Fiat 500L took first place in the small car market of Serbia with the Octavia again coming second. Another country supporting their home market was Romania with the Dacia Logan and Duster in first and second places respectively. The Dacia is very much a budget product and is the Romanian arm of Renault. Prices are kept low by using discarded platforms and engines from earlier Renault models and benefiting from low manufacturing costs. The downside to these models is driving vehicles which are some ten years behind the times!
The final three best sellers are the Škoda Fabia which triumphed in Slovakia although the Octavia wasn’t far behind. Sales in Spain were dominated by the home-built SEAT Leon with their Ibiza in a close second place. Bringing up the rear is the United Kingdom where the Ford Fiesta was the number one choice. I’m sure there are people who think that the Fiesta is a British product but no Ford model is built in the country. It is most likely that Fiestas sold in the UK are manufactured in Portugal. The car is a strange choice given its odd styling and the fact that it depreciates at a higher rate than some comparable models from competitors.
Staying in the UK, an analysis was taken of the most popular colour choices for new cars. Monochrome colours are the most popular as white, black and grey take the top three spots. Of these colours, white dominates the charts with 20.51% of 2016 registrations. Blue remains the most popular primary colour and stood at fourth place with 15.38% of the market. Brown has fallen out of favour with demand down by 40.1% on 2015 sales. Somewhat strangely, beige has also dropped by 27.6%, possibly because buyers see it as an unexciting colour. Silver, which once dominated new car sales, found itself in sixth place in 2016, a drop of 7.5% on the previous year.
Of the top-selling ten cars in the UK in 2016, six were finished in black, two in white, and one each in grey and blue. Given the percentages shown above, it must be assumed that more of the less popular vehicles sold were finished in white!